tactical Market Research: A Guide to Conducting study that Drives Businesses

Strategic Market Research: A Guide to Conducting Research that hard disks Businesses

Strategic Market Research: A Guide to Conducting Research that Drives Businesses

  • ISBN13: 9781936236169 friction material
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For an organization to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its business. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience within conducting market research, Beall information the strategic principles she has developed that impact the way in which market r

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